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CTAHR College-Wide Conference: Building A Shared Vision
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Accessibility and Delivery |
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Facilitator: Ron Wall |
| 1. Issues -brain storming (top 5 ranked by letters) A, C, D, Need for Consumer directory-expertise, programs, products Broad support for a directory Need to capture knowledge of people in CTAHR Directories are on-line, but use may not be clear, there is an internal need, do you want a similar directory open to public. Call in help line is in place. Some faculty my object to many telephone calls from clients (public). Public telephone directory confusing for find us, do hierarchy, many different identities, CTAHR UHM, CES, TPSS……. How does the public find us? Integrated program delivery system Marketing and publicity strategies for CTAHR programs B. Crop info on web E. Charging for services, how to set up account F. Media-bias to web for reaching clientele Are we abandoning people w/o web access? No, putting our info on CTAHR webpage is another way for any CTAHR faculty and clientele to find out what is in print , and if necessary to print out and fax/ mail to clientele. G. Accessibility for non-English speaking clientele CTAHR has name recognition-but function misunderstood What info needs to be put on CTAHR's site? 2. Actions currently in progress or potential and who is responsible ( ). A. (PLO/MIS) is building directory on self-disclosed programs/projects. Info collected at college conf. 5-9-02. A. Publicity/market-showcase- seminar several times a year, faculty volunteer to present topics on different islands A. Actions--do we need a campaign on who we are? B. (MIS/PLO) ---Our web page must be clear how to search our site, to find things about CTAHR. Testing a new search engine in progress. B. Revision, upgrade, and expansion of Farmer's Bookshelf including a possible name change to increase buy in is under way. (PIO, Kobayashi, Campbell, Bittenbender). C. (PLO) why not have multiple listings in white and yellow pages, 4-H, Youth, Ag….Cost of multiple listings? D. PLO is hiring 2 new staff, 1 will be public information specialists, to help market. Consider hiring a publicist, promoting CTAHR, info, services Kelvin Shoji is a resource, to encourage others to invest in CTAHR E. Charging for services. Several training workshops do charge fees-can we charge for our time? Need clarification. Ask those faculty to tell others how they set up fee? Entrepreneurial workshop (A Hodgson/ D. Ching) E. Do charge for large publications. E. Cost benefit analysis of charging for services. G. Some fact sheets, pesticide safety video are in foreign languages as appropriate for situation. Grants used to buy translation. Cost, locate translator, reaching them, cultural/communication barriers Need agents who can provide specialized/personal attention as we did earlier 1950's. Need to assess need for foreign language materials regularly Eg. Used Lao graduate student to reach growers |
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| Last updated on |