• George Kahumoku, farmer, teacher and renowned slack-key guitarist and storyteller, performing ag-related Hawaiian music and recounting the legend of Pua Naupaka (Dietrich Varez's woodblock print reproduced on the workshop poster).
• Introductory comments & workshop overview by the conference chair: Dr. Kent Fleming, University of Hawaii-Manoa: "The emerging market of Agtourism in Hawaii: Will small farmers benefit?"

 

Keynote talk:

• George Rothwell, Founder and President of the Board of Directors, Napa Valley Mustard Festival: "Creating a successful Agtourism festival from scratch."

Panel: Farm Attractions, moderator: Dr. Kent Fleming

• Farm Visits: Desmond Twigg-Smith, Holualoa Coffee Farm.
• Farm Bed and Breakfasts: Diane Shriner, Lion's Gate Bed & Breakfast and Coffee Farm, Honaunau, and past president of the Hawaii Island Bed & Breakfast Association.
• The Uchida Historical Coffee Farm: Cherri Chase, director.

Panel: Agtourism Infrastructure, moderator: Dr. Dick Bowen

• Establishing the Holualoa-Honaunau Heritage Corridor: Millie Kim, director.
• The Agtourism tie-in with local government: Nancy Pisicchio Macadamia Nut Farmer, founder of Plan to Protect Kona, and Hawaii County Councilwoman.

Panel: Hawaii Grown Niche Marketing, moderator: Dr. Kent Fleming

• Processing "Hawaii-Grown" products: Michael Paugh, Tastee Foods, Kealakekua.
• Competing on quality: Cynthia Brocksen, Pele Plantation, Honaunau, (winner of the 1998 Kona Coffee Cupping Contest).
• The farmer-chef-visitor connection: Harvey Sacarob, organic lettuce farmer, Ho'okena, Roy Honda, vine-ripened tomato and macadamia nut farmer, Ke'ei, and Kona Farm Bureau President, and Chef Peter Merriman, MerrimanØs Restaurant in Waimea and Hula Grill in Lahaina.

Luncheon - "Hawaii Grown" with Chef Sam Choy using local produce

Concurrent Workshops:

(Two sets of three concurrent sessions)

Session A

• Planning a Kona Coffee Belt spring Agtourism festival.
• Starting & operating a farm visitor attraction.
• Coffee Cupping workshop with Cathy Cavaletto, Horticulture Department, UH-Manoa

Session B:

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