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Hawaii-Grown LUNCH
Pre-luncheon comments
Harvey Sacarob, Kona farmer
12:20-12:30
Harvey Sacarob showed slides displaying various crops and features on his South Kona organic farm.
- 2 ½ acre lettuce production. We use all Dutch seeds.
- Terraced soil conservation, made possible through grants.
- We do a lot of community educational stuff.
- Cookbooks are reading like trail guides.
- Visitors don’t come to farm, but we’re important behind the scenes.
- Sustainability agriculture practice is very important. Create consistency.
- Find out what’s needed from chefs, quality and reliability.
Hawaii-Grown Lunch
featuring Harvey Sacarob's greens, Kona Mac Pie and Kona Pacific Farmers Co-op. 100% Kona coffee
12:30-1:30
"Hawaii Farm Food Tours, Australian Food Festivals, & the International 'Slow Food' Movement."
Lunch Speaker: Joan Kamkoong: Foodie, freelance writer, and former Food Editor of the Honolulu Advertiser
[Key points]:
- Farmers are very important for tourism because farming keeps the land green.
- We are a tropical place.
- What we grow speaks to who we are -- we are unique
- What we grow tells the story of who we are.
How do you tell the story?
Sign on side of the road to say you’re growing, simple “ coffee, macnut”
Road side stands/ farmers markets
Loyalty, interaction, trust w/ the farmer
One on one interaction with tourists is key
- Farmer chef relationship has been very successful.
What do you want grown?
Tropical fruits, protein animal…
- Media: feature stories
Promote added value products
TV: featuring farmer, food products
Food Network, taking it one step further to the sources.
Educate the consumer on how to use the product.
Follow through with media. There are opportunities out there, especially for new products.
Trade associations really help
Need to be willing to be patient- it may take a long time to interview for a small amount of media space
Tour from farm to food- week long tour
- Example is a ½ day media tour in china town Honolulu.
We picked the food
Cooked the meals
Corporate incentive tours- farm tours
- Pet project is a Food Festival
Week long event
Farmers can get involved
Slow food is upholding the quality of the food product
Specialty food farmers. How it’s been done, recognize their value
Ranch-based agtourism
Glen Fukumoto, UH-Manoa CTAHR (Kona)
11:40-11:50
[Mr. Fukumoto’s talk is not available at this time.]
West Big Island, 1999
Dr. Roger Dilts
11:50-12:00
[Mr. Dilts’ talk is not available at this time.]
East Big Island
Paula Helfrich, HIEDB
12:05-12:15
We just finished a few brochures:
Maui developments
Norman Nagata , UH-Manoa CTAHR (Maui)
12:15-12:20
During this past year, the County of Maui/Office of Economic Development, Maui County Farm Bureau, local commodity organizations, and the Maui County Cooperative Extension Service have established a committee to develop programs to help Maui's agricultural industry to become more successful.
Several business-related workshops and conferences have already been held. A computerized cost-of-production workshop is scheduled for this November. The Protea Growers Association of Hawaii will be hosting the International Protea Association Conference on Maui in March, 2002.
Plans are now being made to develop a direct marketing and an ag-tourism conference to assist businesses interested in getting into these areas. Our committee also hopes to produce an ag-tourism map for the residents and visitors of Maui County. We have already held discussions with Drs. Kent Fleming and Richard Bowen and others on ways to achieve these goals.
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