University of Hawai‘i at Manoa
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Catherine  Chan

Name :

Catherine Chan

Title :

Interim Associate Dean for Academics

Unit :


Office :

Office of Academic & Student Affairs

Address :

1910 East-West Road
                  Honolulu, HI 96822

Room :

Sherman Lab 224

Phone :

(808) 956-2626

Fax :

(808) 956-6539

E-mail :

Specialties :

Conjoint Analysis, Economic Impact Analysis, Analytic Hierarchy Process, Farm Business Matching, Entrepreneurship, Conservation Agriculture, Consumer Preferences, Transitional Economic Analysis, Biotechnology, Agricultural Trade and Policy.

Professional Prep/Appointments :


    Ph.D. University of Missouri, Agricultural Economics (Concentration: International Development)                       Management         American University, Business Administration, Cairo, Egypt.
    M.S.                        Southern Illinois University, Plant and Soil Sciences                                         
B.A.                        Southern Illinois University, Microbiology


Projects :

    1. USDA/AFRI. $500,000. Center of Rural Agriculture Training for Entrepreneurship for the Pacific. 2013-2015.
    2. USAID/HED. $1.07 million. University Partnership on Linking Entrepreneurship and Agricultural Potential to promote Job Opportunities for Business Scale-Up for Mindanao (UPLOAD JOBS for Mindanao). 2012-2015. Principal Investigator.
    3. USAID/Colorado State University/Arizona State University. $87,955.20. Climate Change and Livestock Management. 2012-2015.  Subaward from ASU. Principal Investigator.
    4. USAID/SANREM CRSP. $1.38 millon. Sustainable Management of Agroecological Resources for Tribal Societies (SMARTS). 2010-2015. Co-PI. 
    5. USDA/NIFA. $156,000.  University of Hawaii Fellowships for Integrated Training in Sustainable Sciences (UH-FITSS). 2010-2015. Principal Investigator
    6. USDA/CSREES/McIntire-Stennis. $45,000.  Conjoint Choice Analysis of Stakeholders Management Preferences for Instream Flow Attributes in Watersheds of Hawaii for Sustainable Natural and Working Landscapes. 2008-2011. Principal Investigator. 
    7. County of Hawaii. $5,000. Branding of Hawaiian Grown Avocado. 2008-2009 Principal Investigator.
    8. USDA/CSREES/Water Quality and Water Resources. $490,042.  Design and Evaluation of Precision Vegetative Buffer Strips as Sustainable Conservation Management Practice to Control Non-point Source Pollution in Hawaiian Watersheds. 2008-2011. Co-PI. 
    9. USAID/HED. $400,000. Albania-Hawaii Higher Education and Economic Development Partnership : Increasing Institutional Capacity in Agricultural Economics Grant (AHEED). 2008-2011. Principal Investigator.
    10. Kurdistan Government. $1,411,659. Hawaii-Kurdistan Partnership for Revitalizing Agricultural Higher Education and Development (KAHEAD). 2006-2007. (One of the collaborators).
    11. USDA/CSREES. Special Grant. $105,000. Enhancing the Competitiveness of Hawaiian Fruit Producers’ Through the Marketing and Branding of Hawaii Grown Avocado. 2006 -2009. Principal Investigator
    12. DAI/USAID. $30,078. Feasibility Study on Marine Aquaculture in East Timor. 2005. (co-PI).
    13. USAID/HEAD. $3,770,000. Hawaii-Iraq Partnership for Revitalizing Agricultural Higher Education and Development. 2003-2005. (One of the collaborators and co-director).
    14. USDA/CSREES/FRA. $3,930,000. Northeast Center for Food Entrepreneurship. 2000-2004 (Joint project with Cornell University). (One of the collaborators)
    15. Coleman Foundation. $18,850. Building REAL Learning Opportunities K-16 in Vermont. 2000-2001. Principal Investigator.
    16. HUD. $399,845. Community Outreach Partnership Center. 1999-2002. (One of the project leaders).
      USDA/CSREES/FRA. $395,000. Balancing Economic and Environmental Impacts for Phosphorus Management in the Lake Champlain Basin. 1998-2001. Principal Investigator.
    17. Northeast Dairy Compact Commission. $51,815. Milk-Market Impacts of the Northeast Dairy Compact. 1998-1999. Co-PI.
    18. Vermont Agency of Tourism and Marketing. $22,000. Economic Impact of the Tourism Sector on the Vermont Economy. 1998-1999. Principal Investigator.
    19. USDA/CSREES/National Research Initiative Competitive Grants. $115,000. China’s Urban Consumer Demand for Livestock Products and Edible Oils: Implications for U.S. Exports 1997-2001. Co-PI.
    20. United States Information Agency.  $300,000.  College and University Development Program in Business Management for Slovak Republic. 1994 - 1996. Collaborator
    21. Delaware Division of Aging.  $5,000.  Marketing Congregate Meal Programs for Citizens Sixty and Over.  1994. Principal Investigator.
    22. Delaware Potato Board.  $5,300.  Investigation of Methods to Increase the Farm Gate Price for Delaware-Produced Potatoes.  1994-1995. Principal Investigator.
    23. USDA/CSRS/National Competitive Research Initiative.  $110,490.  Assessing U.S. Agricultural Market Potentials in China, Hong Kong and Taiwan. 1993-1995. Principal Investigator.

  • Courses Taught:

    Economic Analysis of Natural Resource Management 

    Environmental Problem Solving 

    International Agricultural Systems 

    Environmental Policy and Management 

    Introduction to Agricultural and Resource Economics

    Research Methods 

    Research Techniques and Procedures 

    International Agricultural Trade

    International Agricultural Trade: Special Topics

    Biotechnology: Science and Socioeconomic Issues 

    Research Interests :

    International Agricultural Development, Resources Valuation, Agricultural Entrepreneurship, Marketing, Supply Chain Analysis.

    Publications :

    1. Chan, C., Sipes, B. and Lee, T. (eds).  2016. Enabling Agri-entrepreneurship and Innovation: Empirical Evidence and Solutions for Conflict Regions and Transitioning Economies. CAB International. (Forthcoming).
    2. Chan, C. and Fantle-Lepczyk, J. (eds). 2015. Conservation Agriculture in Subsistence Farming: Case Studies from South Asia and Beyond. CAB International. ISBN 978-1-78064-423-3, 264 pp.
    3. Mulvaney, M.J., Reyes, M.R., Chan-Halbrendt, C., Boulakia, S., Jumpa, K., Sukvibool, C. and Sombatpanit, S. (eds). 2012. Conservation Agriculture in Southeast Asia and Beyond, Special Publication No. 7, World Association of Soil and Water Conservation (WASWAC), Beijing, China. ISBN 978-0-615-73926-7, 124 pp.
    4. Chan-Halbrendt, C. and Fantle-Lepczyk, J. (eds). 2013. Agricultural Markets in a Transitioning Economy: An Albanian Case Study.  CAB International. ISBN 978-1-78064-100-3, 266 pp.
    5. Sterling, L., C. Halbrendt, and S. Kitto, eds. 1992. Biotechnology:  Science and Socioeconomic Issues.  Kendall/Hunt Publishing Company.
    Refereed Articles

    1. Imami, D., E. Skreli, C. Chan-Halbrendt, E. Zhllima, M. Canavari and A. Cela. Analysis of consumers’ preferences for typical local cheese in Albania applying conjoint analysis. New Medit. 15/3 (2016). Forthcoming.
    2. Paudel, B., T. J. Radovich, C. Chan, S. E. Crow, J. Halbrendt, G. Norton, B. B. Tamang, and K. Thapa. Bio-economic optimization of conservation agriculture production systems (CAPS) for smallholder tribal farmers in the hill region of Nepal.  Journal of Soil and Water. 71(2) (2016): 103-117.
    3. Zhllima, E., C. Chan-Halbrendt, E. Merkaj, D. Imami, A. Vercuni, and I. Qinami. “Analysis of Consumer Preference for Table Olives – The Case of Albanian Urban Consumers. Journal of Food Products Marketing. 21(5) (2015) 521-532.
    4. Krishnakumar, J., P. Sullivan, C. Chan-Halbrendt. “Effects of Label on Consumer Preferences: Focus on Hawaiian Avocado Industry”. Journal of Food Products Marketing. 20/4 (2014): 325-344.
    5. Reed, B., C. Chan-Halbrendt, B.B. Tamang and N. Chaudhary. “ Analysis of Conservation Agriculture Preferences for Researchers, Extension Agents and Tribal Farmers in Nepal”. Agricultural Systems. 127 (5/2014): 90-96.
    6. Sullivan, P., C. Chan-Halbrendt and J. Krishnakumar. “Are Farmers’ Market Only Shoppers Different than Cross-Shoppers? The Case of Hawaiian Avocados Purchasers.” Journal of Food Products Marketing. 19/5 (2013): 363-375. 
    7. Zhllima, E., C. Chan-Halbrendt, Q. Zhang, D. Imami, R. Long, L. Leonetti and M. Canavari. “Latent Class Analysis of Consumer Preferences for Wine in Tirana, Albania.” Journal of International Food and Agribusiness Marketing. 24/4 (2012): 321-338.
    8. Aparicio, N.A., C. Lai and C. Chan-Halbrendt. ““DOSSA”, Highway to Energy Self-sustainability: A Case Study”. Applied Energy, 97(2012): 217-224. 
    9. Lai, C., C. Chan, J. Halbrendt, L.Shariq, P. Roul, T. Idol, C.Ray and C. Evensen. “Comparative Economic and Gender Labor Analysis of Conservation Agriculture Practices in Tribal Villages in India”. IFAMA, 15/1 (2012): 27-40. 
    10. Barnes, M., C. Chan-Halbrendt, Q.Zhang, N. Abejon. Consumer Preferences and Willingness To Pay for Non-Plastic Food Containers in Honolulu, USA”. Journal of Environmental Protection. 2 (2011) :101-110.
    11. Imami, D., C. Chan-Halbrendt, Q. Zhang, E. Zhllima. “Conjoint Analysis of Consumer Preferences for Lamb Meat in Central and Southwest Urban Albania”. IFAMA, 14/3 (2011): 111-126.
    12. Krishnakumar, J. and C. Chan-Halbrendt. “Consumer Preferences for Imported Kona Coffee in South India: A Latent Class Analysis” IFAMR 13/4 (2010):97-116 Top 10 Best Paper at the IAMA Conference.
    13. Chan-Halbrendt, C., E. Zhllima, G. Sisior, Drini Imami and L. Leonitti. “Consumer Preference for Olive Oil: The Case Tirana, Albania.” IFAMR 13/3 (2010):55-74. Top 10 Best Paper at the IAMA Conference. 
    14. Mane-Kapaj, A., I Kapaj, C. Chan-Halbrendt and O. Totojani. “Assessing the Comparative Advantage of Albanian Olive Oil Production.” IFAMR 13/1(2010):15-26.
    15. Chan-Halbrendt, C., T. Lin, F. Yang and G. Sisior. “Hawaiian Residents’ Preferences for Miconia Control Program Attributes Using Conjoint Choice Experiment and Latent Class Analysis.” Environmental Management . Published online 23 December, 2009.
    16. Sheild, L. D., C. Gopalakrishnan and C. Chan-Halbrendt. “Aligning Stakeholders’ Preferences with Public Trust in Managing In-Stream Flow: The Case of Hawai’i”. Water Resources Development 25/4 (2009):653-675.
    17. Chan-Halbrendt, C., D. Fang and F. Yang. “Trade-offs Between Shopping Bags Made of Non-degradable Plastics and Other Materials, Using Latent Class Analysis: The Case of Tianjin, China”. IFAMR 12/2 (2009).
    18. Li, S. Z., and C. Chan-Halbrendt.  “Ethanol Production in China: Potential and Technologies”. Applied Energy 86/1 (2009):162-169.
    19. Krishnakumar, J, C. Chan-Halbrendt, T. Radovich, P. Sullivan4 and K. Love5.  “Supply-Demand Integrated Management Model for Effective Farmer-Buyer Coordination: Case of the Hawaii Avocado Industry.” Journal of Chain and Network Science 9/1(2009):17-23.
    20. Chan-Halbrendt, C., D. Fang, F. Yang, Y. Xie, L. Zhang, X. Cui, B. Yang , X. An. “Tianjin Residents' Preferences For Shopping Bags Attributes Using Conjoint Choice Experiment and Latent Class Analysis”. Journal of Modern Economics 94 (2008): 1-7.
    21. Wood, T. and C. Chan-Halbrendt “ Farming Fish in a Transitional Economy: A Case for East Timor”. IFAMR. 11/4 (2008):155-174.
    22. Chan-Halbrendt, C. Y., F. Yang, L. Thomas and A. Pant. “Analysis of Farming Household’s Preferences on Invasive Species Management: The Case of Miconia”. IFAMR. 10/2 (2007):117-140. (Finalist for Best Paper Award).
    23. Chan-Halbrendt, C., Y. Jin, H. Keung, T. Lin and C. Ferguson. “Guangzhou Buyers Preference for Premium Hawaiian Grown Product Gift Baskets.” IFAMR, 9/4 (2006):45-59.
    24. Chan-Halbrendt, C., Y. Jin and K. Jiang. “Chinese Buyers Preference for Premium Hawaiian Grown Product Gift Baskets.” East China Economic Management, 20/3 (2006):80-85.
    25. Alexander, B., C. Chan-Halbrendt and W. Salim. “Sustainable Livelihood Considerations for Disaster Risk Management: Implications for Implementation of the Government of Indonesia Tsunami Recovery Plan” Disaster Prevention and Management, 15/1 (2006): 31-50.
    26. Lin, T., C. Chan-Halbrendt and P. Sullivan.  “Sustainable Development: Building a Case for Hemp.” Journal of Textiles and Apparel,Technology and Management. (2005) Vol.4, Issue 3.
    27. Wang, Q., G. Shi and C. Chan-Halbrendt. “Market Potential for Fine Furniture Manufactured from Low-Grade Hardwood: Evidence from a Conjoint Analysis in the Northeastern United States.” Forest Products Journal. 54/5 (2004): 19-25.
    28. Wang, Q., Z. Anne, C. Halbrendt, C. Nicholson and J. Sung. “Impacts of the Northeast Interstate Dairy Compact on the WIC Program: Evidence from Boston and Hartford.” Agriculture and Resource Economics Review 30/1 (2001): 104-112.
    29. Sullivan, P., J. Sung, C. Halbrendt and  M. Buescher. “Firm Size and Use of Information Sources in Location Decisions.” Journal of Small Business and Entrepreneurship, (2001), 15 (4): 52-66.
    30. Buescher, M., P. Sullivan, C. Halbrendt and M.T. Lucas. “The Community-Business Matching Project: New Tools for Rural Development.” The Journal of Sustainable Agriculture, (2001), 17 (4): 57-74. 
    31. Wang, Q., F. Fuller, D. Hayes and C. Halbrendt. “Chinese Consumer Demand for Animal Products and Implications for U.S. Pork and Poultry Exports.” Journal of Agricultural and Applied Economics 30 (July 1998): 127-140. 
    32. Sullivan, P., C. Halbrendt, Q. Wang and E. Scannell. “Exploring Female Entrepreneurship in Rural Vermont and its Implications for Rural American.” Economic Development Review, 15-3 (1997): 37-42.
    33. Wang, Q., C. Halbrendt, J. Kolodinsky and F. Schmidt. “Willingness to Pay for rBST-Free Milk: A Two-Limit Tobit Model Analysis.” Applied Economics Letters 4 (1997): 619-621.
    34. Wang, Q., C. Halbrendt and H. H. Jensen. “China’s Beer Consumption and Barley Imports.” Agribusiness: An International Journal 13 (1997): 73-84.
    35. Wang, Q., C. Halbrendt and S. R. Johnson. “A Non-Nested Test of the AIDS vs. the Translog Demand System.” Economics Letters 51 (1996): 139-141.
    36. Wang, Q., C. Halbrendt and S. R. Johnson. “Grain Production and Environmental Management in China’s Fertilizer Economy.” Journal of Environmental Management 47 (1996): 283-296.
    37. Halbrendt, C., Q. Wang and C. Fraiz and L. O’Dierno.  "Marketing Problems and Opportunities in Mid-Atlantic Seafood Retailing". American Journal of Agricultural Economics, December (1995): 1313-1318.
    38. Halbrendt, C., J. Song, R. Aull-Hyde and S. Webb.  "Impact of Trade Reform on China's Crop Sector".Journal of Developing Areas. 29(January 1995): 255-272.
    39. Halbrendt, C., F. Tuan, C. Gempesaw and D. Dolk-Etz.  " Rural Chinese Food Consumption: The Case of Guangdong".  American Journal of Agricultural Economics. 76(November 1994): 794-799.
    40. Halbrendt, C.K., Webb, S. and R.L. Aull-Hyde. "A Multi-Commodity Spatial Equilibrium Approach to Analyze Infrastructural Reform in China's Crop Sector" Journal of the Transportation Research Forum.
    41. Sterling, L.G., G. M. Fader, B.H. Gutowski, and C.K. Halbrendt. " The Effect of Source and Level of Dietary Fat on the Fatty Acid Composition of Muscle and Adipost Tissue in Swine." American Registry of Professional Animal Scientists.
    42. Halbrendt, C., Aull-Hyde, R. and D. Dunkers, "Expert Opinions on Critical Production Factors for Sustained Growth of the Hybrid Striped Bass Industry". Transactions of the American Fisheries Society, 123(1), 1994, 94-100.
    43. Florkowski, W.J., C. Halbrendt, C.L. Huang, and L. Sterling. "Socioeconomic Determinants of Attitudes Toward Bioengineered Products." Review of Agricultural Economics. 16(1), 1994 pp 115-122. 
    44. Sterling, L., C. Halbrendt and S. Kitto.  "Impact of Education on the Attitudes of College Students toward Biotechnology."  Journal of Agricultural and Environmental Ethics. 1993, 75-88.
    45. Elnagheeb, A., W. Florkowski, C. Huang and C. Halbrendt.  "Willingness to Pay for PST-Treated Pork."  Agricultural Economics.  8(1992), 45-56.
    46. Halbrendt, C., C. Gempesaw II, and S. Leetmaa.  "Forecasting Export Demand of the Delaware River Port System: An Almost Ideal Demand System Approach."  Journal of the Transportation Research Forum.  32-2(1992), 321-332.
    47. Halbrendt, C., R. Bacon, and J. Pesek.  "Weighted Least Squares Analysis for Conjoint Studies: The Case of Hybrid Striped Bass."  Agribusiness: An International Journal.  8(1992), 187-198.
    48. Sherbourne, J., C. Halbrendt, and C. M. Gempesaw II.  "The Impact of Public Policy on Productivity Changes: The Case of Brazil's Amazon Agricultural Enterprises."  Investigation Agraria: Economia.  6-2, (December 1991), 207-221 (in Spanish).
    49. Halbrendt, C., C. Gempesaw II, J. R. Bacon and L. Sterling. 1991.  "Public Perception of Food Safety in Animal-Food Products."  Journal of Agribusiness.  9(1):85-96.
    50. Halbrendt, C., F. F. Wirth and G. F. Vaughn.  1990.  "Conjoint Analysis of the Mid-Atlantic Food-Fish Market for Farm-Raised Hybrid Striped Bass."  Southern Journal of Agricultural Economics.  23(1):155-163.
    51. Halbrendt, C. and L. Sterling.  1990.  "Economic Analysis of Recombinant Porcine Somatotropin (PST) for the Hog-Pork Industry."  Journal of Animal Science.  69:1820-1823.
    52. Hearn, D.,  C. Halbrendt, C. M. Gempesaw II and Shuw-Eng Webb.  1990.  "An Analysis of Transport Improvements in China's Corn Sector: A Hybrid Spatial Equilibrium Approach."  Journal of the Transportation Research Forum 31(1):154-166.
    53. Sterling, L., C. Halbrendt and S. Kitto.  1990.  "Biotechnology: Science and Socioeconomic Issues: An Introduction on Biotechnology in Agriculture."  Journal of National Association of Colleges and Teachers of Agriculture.  December, 1990. pp. 22-24.
    54. Halbrendt, C. and C. M. Gempesaw II.  1990.  "A Policy Analysis of China's Wheat Economy."  American Journal of Agricultural Economics 72(2):268-278. 
    55. Halbrendt, C. and C. M. Gempesaw II.  1990.  "An Economic Analysis of An Improved Transport Infrastructure on China's Rice Economy."  Journal of the Transportation Research Forum 30(2):255-263.
    56. Gempesaw II, C. M., J. R. Bacon, C. Halbrendt and J. W. Richardson.  1989.  "An Economic Evaluation of the Use of Growth Regulators by Contract Growers."  Poultry Science Journal 68:1055-1062.
    57. Halbrendt, C., L. Sterling, W. Florkowski, C. M. Gempesaw II and C. L. Huang.  1989.  "Public Attitudes In the Northeast Region Toward Pork Produced with Recombinant PST."  Journal of Food and Distribution Research 20(1):153-164.
    58. Halbrendt, C., and M. Blase.  1989.  "An Illustration of the Potential Impact of Biological Nitrogen Fixation: The Case of Corn."  North Central Journal of Agricultural Economics 11:145-156.
    59. Elkins, D., G. Hamilton, C. K. Y. Chan, M. A. Briskovich and J. W. Vandeventer.  1976.  "Effects of Cropping History on Soybean Growth and Nodulation on Soil Rhizobia."  Agronomy Journal 68:513-517.